What distinguishes qualitative research from quantitative research?

Qualitative research is distinct from quantitative research primarily in its focus and methods. It seeks to understand human experiences, behaviors, and the meanings individuals assign to social phenomena. This approach often involves collecting non-numerical data through interviews, observations, and open-ended surveys, allowing for a deeper exploration of participants' perspectives and contexts.

In contrast, quantitative research is characterized by the use of numerical data and statistical analysis to test hypotheses or measure outcomes. It often involves structured methods such as surveys with closed-ended questions or experiments that yield quantifiable results.

Understanding this distinction is crucial for researchers as it influences how studies are designed, the type of data collected, and the nature of conclusions that can be drawn. Thus, C correctly highlights the essence of qualitative research in its aim to explore and understand human experiences and social dynamics, distinguishing it from the more structured, data-driven approach of quantitative research.