What is a survey method in research?

Survey method as a research technique involves gathering information from a group of individuals through structured questionnaires or interviews. This method is primarily used to collect self-reported data from participants, which can include their thoughts, feelings, perceptions, or behaviors regarding various topics. By utilizing surveys, researchers can collect large amounts of data relatively quickly and efficiently, allowing for the analysis of trends, correlations, and group differences.

The effectiveness of surveys lies in their ability to reach a wide audience and obtain responses that can be quantified and analyzed statistically. This method is particularly valuable in social sciences, psychology, and market research, where understanding human attitudes and behaviors is crucial.