What term describes the tendency for information that is easily retrievable to influence our thought processes?

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Prepare for the ASU PSY290 Research Methods Exam 1. Use multiple choice questions with comprehensive explanations. Ensure success by learning key concepts and techniques.

The correct choice, which is the availability heuristic, refers to the cognitive bias where individuals rely on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision. This tendency means that information that is easily retrievable, whether from recent experiences or memorable events, can disproportionately influence our judgments and decisions.

For instance, if someone frequently hears about airplane accidents in the news, they might overestimate the danger of flying because those vivid incidents readily come to mind. The availability heuristic shapes our perceptions and can lead us to make decisions based not on statistical evidence or comprehensive data, but rather on the ease with which related instances come to mind.

In contrast, the anchoring effect focuses on the first piece of information encountered as a reference point for subsequent judgments, while overconfidence bias is the tendency to overestimate one's own abilities or knowledge. Self-serving bias refers to the habit of attributing positive events to one’s own character while attributing negative events to external factors. Each of these concepts relates to our thought processes, but none encapsulates the specific influence of retrievable information quite like the availability heuristic does.

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